BLOCK THE SUN, NOT THE FUN!
Our latest campaign has been shining a spotlight on the region’s skin cancer rates.
We’ve been rallying children across the region to remind their grown-ups to stay safe in the sun, both at home and abroad with our latest on the road campaign – Block the Sun, Not the Fun.
We visited family hotspots across the region including Greenwood Family Park, Cheshire Ice Cream Farm, Tatton Park, and Hoghton Tower to encourage visitors to keep applying their sunscreen even when staying in the UK and help reduce their risk of developing skin cancer.
While there, we gave out handy handbag sized sunscreen bottles and chatted with visitors about their current sun safety habits, as well as what they can do to protect themselves from skin cancer in the future.
The campaign also featured Facebook adverts including children of the region posing as a news anchor, roving reporter and weatherman – with the message to grown-ups that they should also be protecting themselves from the sun, not just the kids!
Find out more about the campaign, visit nwcr.org/blockthesun