SKIN CANCER CAMPAIGN 2022
Skin cancer is a particular problem for the North West. Cumbria records incidence rates 27% higher than the rest of England, while Cheshire reports 22% more cases than the national average.
This summer, North West Cancer Research set out to raise awareness of skin cancer and the importance of protecting our skin from the sun’s UV rays with our #sunsafeskin campaign.
As part of the campaign, the North West Cancer Research team members travelled across the North West and North Wales, touring local beaches and shopping centres with our very own super fun ‘Sun Cream Cart’ and giant deck chair!
The team handed out free Sun Sense factor 50 sun cream samples as well as informative postcards and leaflets, educating the public on how they can check their skin for changes and the best ways to stay safe in the sun.
One of our tour stops in Blackpool was celebrated by the lighting of the Blackpool Tower in North West Cancer Research yellow, to promote the campaign even as the sun went down.
You may have spotted us on the television too, as team members were interviewed for ITV News Granada and BBC 1 North West Manchester, highlighting the key points of the campaign and the importance of talking to our local communities one-to-one.
To support the campaign, we also ran a set of social media adverts with the same important sun safety tips and North West based Instagram influencers, such as Amy Bates, Tatty Lomas and Naima Wazuki got in on the action by posting their own SPF routines. Real Housewives of Cheshire Star Katie Kane also shared her own skin cancer story to warn of the dangers of neglecting sun protection.
You can find out more about skin cancer signs and symptoms at: nwcr.org/cancer-types/skin-cancer/