Wirral’s Magenta Living backs workplace sun safety awareness pledge

Thursday, 26th July 2018 | General | 0 comments

Magenta Living, the largest registered housing provider in Wirral, has become the first North West business to sign up to a sun safety awareness pledge this summer.

The Birkenhead-headquartered company which employs around 500 staff – 200 of which work outdoors on a daily basis – is backing an Outdoor Workers Pledge to encourage sun safety among its employees.

The joint initiative between Public Health Liverpool and North West Cancer Research has been designed to encourage employers to put outdoor worker’s safety front of mind by raising awareness of the importance of using adequate sun protection when working outside.

A toolkit to help employers educate employees is available to download online. Advice includes covering up and using sun cream between May and September when the rays from the sun are strongest, paying attention to ears, necks and lips.

Employers such as Magenta Living are also encouraged to promote the use of sun protection and to provide protective clothing and sunscreen, as well as raise awareness of the symptoms of skin cancer and highlight the importance of early diagnosis with employees.

Magenta Living has now provided sun cream samples from the campaign’s sun cream partner SunSense UK for its 200 outdoor workers in all staff recreational areas.

Joanne Francom, Assistant Director of HR and Organisational Development at Magenta Living said: “The health and wellbeing of our employees is paramount to our values as an employer and with such a large portion of our people spending time outdoors each day, this was an initiative we immediately wanted to get involved in.

“As part of the Outdoor Workers Pledge we have now disseminated awareness posters and leaflets to all our teams and have ensured there are sun cream samples for our employees to access in communal areas.

“With this summer being one of the hottest in a long time, we hope our employees welcome this advice and take adequate measures to protect themselves when working outside.”

North West Cancer Research and Liverpool City Council are now hoping more businesses and organisations will follow Magenta Living’s lead and sign up to the pledge – especially as temperatures hit record highs this summer.

Alastair Richards, CEO North West Cancer Research, said: “We already know that skin cancer rates are on the rise here in Merseyside and we want to ensure the messages relating to sun protection are reaching those most at risk and that includes people who work outdoors.

“As one of the biggest housing providers in the Wirral, we are delighted that Magenta Living has come on board and committed to supporting our Outdoor Workers Pledge.

“Over exposure to UV rays can be harmful and we want employers and employees to get the message about the importance of sun protection when at work.”

The Outdoor Workers Pledge forms part of North West Cancer Research’s #suncreamselfie campaign which is reminding people across the North West about the dangers of over exposure to harmful UV rays.

It is also educating people about the early warning signs of skin cancer and the importance of visiting their GP as soon as they have any concerns.

The charity is urging people all over the North West to get creative when applying sun cream, take a selfie and upload it to social media with the hash tag #suncreamselfie.

Employers can download the toolkit on the campaign landing page.

Visit North West Cancer Research’s #suncreamselfie campaign landing page for sun protection advice this summer.


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