North West Cancer Research's Fundraising Promise

Wednesday, 5th April 2017 | General | 0 comments

North West Cancer Research CEO, Alastair Richards, responds to the recent press coverage on charity fundraising and outlines the charity’s commitment to uphold the highest standards of ethics in its fundraising. 

In response to an article published in The Times, (Charities shared data to chase well-off donors for more cash), the charity would like to reiterate its stance on ethical fundraising.

Alastair Richards, CEO at North West Cancer Research has written an open letter to all donors in the North West of England and North Wales.


Alastair Richards

At North West Cancer Research, we pride ourselves on funding only the very highest standard of research.

Over the past few years, and more recently today, there have been a number of stories in the media that have highlighted practices within charities that have stretched the good will of the public, and their belief in the sector.

I want to outline our fundraising promise, and reassure supporters that your details are safe. We endeavour to be as transparent as we possibly can; by telling, and even showing you the vital cancer research your money is spent on.

As a charity we always follow the strict code of conduct set out by the Fundraising Regulator, and we never:

  • Employ external agencies to directly recruit members and fundraise.
  • Ask you to increase your monthly donation.
  • Sell your personal data.
  • Screen data to target well-off donors.
  • Cold call donors, or carry out doorstep collections.

Your support and money is so important to us. Without it we would not be able to fund the £13 million worth of research which we have pledged to invest, right on your doorstep, over the next five years; research which will enable us to make significant inroads into the diagnosis, treatment and prevention of cancer.

Despite this cancer still sits at the top of the list as one of the biggest killers in our region. The good news is that, thanks to research, half of all people diagnosed with cancer in the UK will survive.

But more still needs to be done – which is why we need your commitment and support more than ever. If you’d like to talk to us about how your money is spent, you can call us on 0151 709 2919.

Thank you to everyone who supports us- with your help we will stop cancer sooner.







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